Enterprise Honolulu

Economic Opportunities
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  • Emerging Visitor Markets One of the spin offs of economic diversification into technology, science, health, entertainment and other emerging industry is the potential for developing newer and more targeted, niche tourism markets such as techno tourism, agritourism, health tourism and cultural tourism, among others.

  • Stable defense presence with immense procurement needs Hawaii has benefited for decades from the defense establishment’s standard procurement needs such as construction, operating supplies, management services and agricultural products. Still there are still many goods and service procurements that go to outside companies that Hawaii’s companies could potentially fulfill with better information, under‐standing of procurement processes and collaboration among Hawaii firms.

  • Technology industries based on Environment and defense presence Ocean access, active geology, clear night skies and two of the top five viewing sites in the world, and other environmental strengths cited earlier, all support additional development of scientific research and development of commercial technologies based on those assets. Also, as Hawaii’s defense system evolves into more technology oriented activity, new and powerful opportunities open up for development of scientific and technological research and development by Hawaii companies to help serve those emerging needs. This market can potentially leverage the development and maturation of Hawaii’s technology compa‐nies into competitive players in the wider global tech markets.

  • Creative industries based on Environment, cultural strengths and visitor markets Filming has been an important contributor to Hawaii’s economy for decades. More recently, entertainment technology have begun to merge film, computer animation, computer game programming and digital effects into new products that serve as platforms for delivery well beyond the movie theater and TV screen. This includes internet based delivery, and mobile devises like cell phones and small media players like the iPod. Hawaii’s established environmental and cultural resources can potentially be combined by Hawaii firms with emerging entertainment technology to provide compelling stories and experiences.

  • Renewable and Alternate Energy Development based on climate/geography As noted earlier, the resources based on sun, ocean and geothermal assets can support substantial development alternate and clean energy sources for the state’s economy. Many of these sources need further technology development and Hawaii is well positioned with its natural and institutional assets to conduct that research and development.

  • Specialty Agriculture based on geography, isolation and visitor markets Volcanic soil and year‐round growing environment can facilitate the production of many valuable and unique specialty crops and provide the basis for continued scientific crop re‐search. Major market assets such as the large tourism base, military establishment and stock for bio fuels can help support renewed efforts in diversified agriculture.

  • PacificAsian Gateway activities Hawaii has yet to reach its potential as a key site for international cultural and political interchange. With its proximity, major educational, multicultural assets and birth state of the current U.S. President, new opportunities to increase

  • Hawaii’s role in Asian‐Pacific affairs are emerging. In particular, Hawaii will have an opportunity to leverage its hosting of the 2011 APEC meeting into more frequent and ongoing international interchanges.


Source: 2010 the Hawaii Statewide Comprehensive Economic Development Strategy (CEDS) – Prefinal